While reviews can accumulate on their own, they shouldn’t exist in a vacuum. Online reviews-either positive or negative-can impact over 93% of consumers’ decisions. We’re no longer confined to just friends, family, and coworkers-we can see what people all around the world think with just a quick Google search.Īnd these customer reviews hold serious weight with shoppers. With the internet, those networks get way, way bigger. From buying our morning coffee to big-ticket items like a new car, we depend on our network’s opinions, advice, or perspectives for making the right decision. ![]() When it comes to making decisions, we humans aren’t always independent thinkers.
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